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An extremely important, yet frequently overlooked task when opening a dollar store is identifying the departments to be tracked at the cash register. Sure Point-Of-Sale systems enable the retailer to track to the item level. Yet for most small to medium sized businesses, the costs are prohibitive. Many smaller retailers find Point-Of-Sale (POS) systems to also be expensive to maintain.

If you are opening a dollar store and can not afford the costs of a POS system, then be sure that you do track your sale to the department level. In fact, in many cases you will want to go to the sub-category level when sales volume warrants.

Use the department level sales data to help you understand exactly what your customers are purchasing. In fact, after opening a dollar store the department sales data can be helpful in understanding not only sales levels, but also sales performance relative to other departments.

Another value to tracking and using department sales data is in identifying shopper trends and changes in those trends. That data can be invaluable to purchasing efforts after opening a dollar store. As trends changes currently stocked items may be purchased in smaller quantities or not at all. New items in stronger sales departments can then be added to continue sales growth.

Are you opening a dollar store? If so, be sure that you collect sales data at least to the department level. Be sure that you are using that data to analyze sales levels and sales trends for your store.

To Your Dollar Store Success!

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